Turn ranking data into stories your team can act on.
Beautiful dashboards for total keywords, top-10 count, estimated traffic and ranking distribution — all trended over time. See how your SEO investment is compounding, at any zoom level.
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Ranking distribution
See where every keyword sits in Google — in one visual.
Ranking distribution shows how your keywords are spread across Top 3, Page 1, Page 2, Page 3 and beyond. Click any bucket to filter the table and drill straight into the keywords behind the number.
- Top 3 / Page 1 / Page 2 / Page 3 / Page 4+ buckets
- Click a bucket to instantly filter the keyword table
- Compare distribution between two snapshots to see progress
- Color-coded so weak spots and wins jump out
Traffic & value trends
Track estimated traffic and dollar value month over month.
Every snapshot recomputes your estimated organic traffic and its dollar value (using CPC as a proxy). Watch the compound effect of SEO show up on a clean, exportable chart.
- Estimated monthly organic traffic per project
- Traffic value in $ (based on Google Ads CPC)
- 12-month trend view with % change badge
- Downloadable as CSV or included in PDF report
Movers
Watchlist
Dashboards that earn their scroll
Every number that matters — on one screen.
Ranking distribution
Which page of Google your keywords live on, at a glance.
Traffic trend
Estimated organic traffic month over month, with % change.
Top 3 / Top 10
Winning keywords tracked separately — the ones that drive real clicks.
Traffic value
Dollar-value estimate of your organic traffic, updated every snapshot.
Avg. position
Portfolio-level average rank shows overall momentum.
Movers overview
Improved / declined / new / lost counts on every snapshot.
Compare & export
Compare projects, snapshots or competitors — then export.
Compare your ranking distribution against three competitors side-by-side. Diff two snapshots to see exactly what moved. Everything exports to CSV or PDF for the next stand-up.
- Multi-competitor comparison (up to 3 competitors)
- Snapshot-to-snapshot diff view
- CSV export of every table and metric
- PDF export of full performance dashboards
| Keyword | Rank |
|---|---|
payment gateway stripe.com/payments | #2 |
online invoicing stripe.com/invoicing | #5 |
stripe checkout docs.stripe.com/checkout | #1 |
subscription billing api docs.stripe.com/billing | #8 |
invoice software stripe.com/invoicing | #34 |
how does stripe work stripe.com/about | #12 |
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Every part of the WhatKeywords workflow.
Prove SEO ROI, without a spreadsheet.
Ranking distribution, traffic trends and PDF exports — from your free account.
Frequently asked questions
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